African advertising agencies cashing in from VOA
african_advertising_agencies_vocab.pdf | |
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Vocabulary Exercises
1) Suggest an opposite for the words below:
attract engage failed growing
niche praise riskier obviously
2) Complete the sentence with one of the words from the above list, conjugating as necessary:
a) Many managers have a very difficult time understanding the concept of __________ rather than criticism.
b) What causes small businesses to ____________ ?
c) A _________ market is a portion of a market that you've identified as having some special characteristic and that's worth marketing to.
d) With 73 percent of adults active on at least one social network, social media is the perfect way to ___________ and __________ with potential customers.
e) Skiing and snowboarding can be____________ and injuries are common, even for the most experienced riders.
f) “______________ old is mandatory; _____________ up is optional.”(Chili Davis)
g) “If you like Coldplay then you're _______________ very intelligent and good-looking and all-around brilliant”. (Chris Martin)
3) Complete the sentences below with the correct form of the word in brackets:
1) Suggest an opposite for the words below:
attract engage failed growing
niche praise riskier obviously
2) Complete the sentence with one of the words from the above list, conjugating as necessary:
a) Many managers have a very difficult time understanding the concept of __________ rather than criticism.
b) What causes small businesses to ____________ ?
c) A _________ market is a portion of a market that you've identified as having some special characteristic and that's worth marketing to.
d) With 73 percent of adults active on at least one social network, social media is the perfect way to ___________ and __________ with potential customers.
e) Skiing and snowboarding can be____________ and injuries are common, even for the most experienced riders.
f) “______________ old is mandatory; _____________ up is optional.”(Chili Davis)
g) “If you like Coldplay then you're _______________ very intelligent and good-looking and all-around brilliant”. (Chris Martin)
3) Complete the sentences below with the correct form of the word in brackets:
- Western advertising and public relations agencies are____________________ joining with African advertising companies. (INCREASE)
- Africa has been considered the last frontier, or __________________ territory, for consumer markets. (DEVELOP)
- Communications and public relations agencies are still ________________ African leaders. (ADVICE)
- After all, the continent is home to six of the 10 ____________ __________ economies in the world. (FAST) (GROW)
- The ______________ number of mobile devices has helped the ___________ of locally-owned digital agencies in sub-Saharan Africa. (GROW x2)
- Africa claims to be the “mobile continent” because so many people use___________ technology there. (WIRE)